Money ≠ Talent Even in Hollywood

The rumours are true: people are just not that into celebrity fashion collections, at least if sales are any indicator. I thought it was just me who couldn't give a hoot but it seems not. Kitson Boutique ,the infamous L.A. shopping destination to see and be seen at, have canned Victoria Beckham's dVb menswear collection and Lauren Conrad's line due to "lacklustre sales". Kohl's department stores launched Avril Lavigne's new junior line to immediate markdowns and dismal reviews aren't helping move Heidi Montag's collection. 

Fed up with the hype, Kitson owner Fraser Ross offers this advice to celebrity designers:

1. Do remember that not everyone's a size 2 like you.

2. Don't think your clothing line will fly off the shelves just because you a celebrity. (LiLo is the exception.)

3. Do make multiple personal appearances at retail stores that support your brand.

4. Don't believe everything your publicist says.

5. Do walk to the nearest coffee shop carrying a sketchbook after alerting the paparazzi. After all, it never hurts to look like you're doing work.

To read the rest of the tips go here.